Jumat, 30 Desember 2011

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The French Laundry Cookbook (The Thomas Keller Library), by Thomas Keller

2014 marks the twentieth anniversary of the acclaimed French Laundry restaurant in the Napa Valley—“the most exciting place to eat in the United States” (The New York Times). The most transformative cookbook of the century celebrates this milestone by showcasing the genius of chef/proprietor Thomas Keller himself. Keller is a wizard, a purist, a man obsessed with getting it right. And this, his first cookbook, is every bit as satisfying as a French Laundry meal itself: a series of small, impeccable, highly refined, intensely focused courses.

Most dazzling is how simple Keller's methods are: squeegeeing the moisture from the skin on fish so it sautées beautifully; poaching eggs in a deep pot of water for perfect shape; the initial steeping in the shell that makes cooking raw lobster out of the shell a cinch; using vinegar as a flavor enhancer; the repeated washing of bones for stock for the cleanest, clearest tastes.

From innovative soup techniques, to the proper way to cook green vegetables, to secrets of great fish cookery, to the creation of breathtaking desserts; from beurre monté to foie gras au torchon, to a wild and thoroughly unexpected take on coffee and doughnuts, The French Laundry Cookbook captures, through recipes, essays, profiles, and extraordinary photography, one of America's great restaurants, its great chef, and the food that makes both unique.

One hundred and fifty superlative recipes are exact recipes from the French Laundry kitchen—no shortcuts have been taken, no critical steps ignored, all have been thoroughly tested in home kitchens. If you can't get to the French Laundry, you can now re-create at home the very experience Wine Spectator described as “as close to dining perfection as it gets.”




 

  • Sales Rank: #51657 in eBooks
  • Published on: 2016-10-25
  • Released on: 2016-10-25
  • Format: Kindle eBook

Amazon.com Review
To eat at Thomas Keller's Napa Valley restaurant, The French Laundry, is to experience a peak culinary experience. In The French Laundry Cookbook, Keller articulates his passions and offers home cooks a means to duplicate the level of perfection that makes him one of the best chefs in the U.S. and, arguably, the world.

This cookbook provides 150 recipes exactly as they are used at Keller's restaurant. It is also his culinary manifesto, in which he shares the unique creative processes that led him to invent Peas and Carrots--a succulent pillow of a lobster paired with pea shoots and creamy ginger-carrot sauce--and other high-wire culinary acts. It offers unimagined experiences, from extracting chlorophyll to use in coloring sauces to a recipe for chocolate cake accompanied by red beet ice cream and a walnut sauce. You are urged to follow Keller's recipes precisely and also to view them as blueprints. To keep them alive, they must be infused with your own commitment to perfection and pleasure, as you define those terms.

Keller's story, shared through the writing of Michael Ruhlman, shows how this chef was both born and made. After winning rave reviews when he was still in his 20s, it took a more experienced chef throwing a knife at him because he did not know how to truss a chicken to open his eyes to the importance of the discipline and techniques of classical French cooking. To acquire these fundamental skills, he apprenticed at eight of the finest restaurants in France.

Grounded in classic technique, Keller's cooking is characterized by traditional marriages of ingredients, assembled in breathtakingly daring new ways, such as Pearls and Oyster, glistening caviar and oysters served on a bed of creamy pearl tapioca. Continually piquing the palate, his meals are a procession of 5 to 10 dishes, all small portions vibrantly composed. For example, Pan Roasted Breast of Squab with Swiss Chard, Seared Foie Gras, and Oven-Dried Black Figs require just three birds to serve six. The result: you are never sated, always stimulated.

The 200 photographs by Deborah Jones include more than just beauty shots: they show how to prepare various dishes; how Keller, shown stroking a whole salmon, respects his ingredients; and how the perfection of baby fava beans still nestled in the downy lining of their succulent pod, or the seduction of an abundance of fresh caviar, calls out the best from the chef. --Dana Jacobi

From Publishers Weekly
"Cooking is not about convenience, and it's not about shortcuts. Take your time. Move slowly and deliberately, and with great attention," writes Keller, the owner of the French Laundry in Napa Valley who was named 1997's best chef in America by the James Beard Foundation. At a decidedly unhurried pace, Keller delivers 150 recipes that reflect the perfectionism that catapulted him to national acclaim. With few exceptions (e.g., Gazpacho, Eric's Staff Lasagne), recipes are haute, labor-intensive preparations: Lobster Consomm? en Gel?e, Warm Fruitwood-Smoked Salmon with Potato Gnocchi and Balsamic Glaze, or Braised Stuffed Pig's Head. Tongue-in-cheek recipe names like "Macaroni and Cheese" (aka Butter-Poached Maine Lobster with Creamy Lobster Broth and Mascarpone-Enriched Orzo) and "Banana Split" (actually, Poached Banana Ice Cream with White Chocolate-Banana Crepes and Chocolate Sauce) belie the complexity of the dishes. Throughout, Keller conveys his vision as a culinary artist in spare, meticulous prose, emphasizing form over expedience: "the great challenge [of cooking] is... to derive deep satisfaction from the mundane." (Nov..
- is... to derive deep satisfaction from the mundane." (Nov.)
Copyright 1999 Reed Business Information, Inc.

From Library Journal
Although this stunning work is structured in chapters ranging from canap?s to desserts, to consider it merely a "cookbook" would be to trivialize its content and impact. The French Laundry (in Yountville, CA) is one of the most important restaurants in the United States, and owner Keller is an articulate chef with culinary principles. His philosophy: the palate gets weary, so small and often exotic courses should be designed to maximize the experience of each flavor and texture. He defends tradition, e.g., chickens must be trussed, and yet each recipe is startlingly original. Although this is a complex book for the average busy person--Keller advises: "Take your time. Take a long time"--there are also fairly simple dishes. Epitomizing a love of ingredients (there is a resource guide to esoterica) and an almost magical approach to food, this is required for any real "cookbook" collection.
-Wendy Miller, Lexington P.L., KY
Copyright 2000 Reed Business Information, Inc.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent cook book, but not for the average home cook
By RePhil4905
This is an excellent cook book with some delicious recipes, and great insight into the mind of one of the greatest chefs in the world. It talks about all the different aspects of professional cooking, from preparation to taste, to plating and appearance, to portion size and more. Every recipe is directly from Thomas Keller's restaurant The French Laundry (owner of 3 Michelin stars), which the book got it's name from. The book is in the collection of just about every successful chef, and for that it receives 4 stars. However, it is not for the average home cook. This book is aimed directly at professional chefs. It says that all the recipes in it were tested in home kitchens, but I wouldn't recommend this book if you don't have at least a semi-extensive culinary knowledge. A lot of the ingredients aren't just at any grocery store, and some are very expensive. A lot of the procedures require skills that take practice to acquire. If you're not sure about it I suggest going to a book store and checking it out first, or if you're a Kindle member maybe they have a sample.

4 of 4 people found the following review helpful.
Pretty. Lovely photography
By North to Alaska
Pretty. Lovely photography. Good reading, Zen-like. just the thing for a Sunday afternoon browse or to place on a coffee table for guests. *Not* terribly useful. If you want to read the story about how chef Keller got his ideas and motivation for dishes, then by all means buy this book. There are more 'utilitarian' french cookbooks with excellent dishes available, such as Greenspans etc., that oh, for example say, have an index.

1 of 1 people found the following review helpful.
Beautiful cookbook
By Jane Rosenthal
This is a beautiful cookbook. I had the chance to eat at the French Laundry about 10 or 12 years ago and it was a wonderful experience (I don't think I could afford it now, so glad I went when I did). Absolutely delicious and beautiful dishes and so I got this book with a bit of nostalgia. The pictures are lovely and inspirational. I admit that I have not tried any of the recipes, but having looked through them I am not sure I will. The recipes seem overly complicated and many seem incomplete, such as missing steps or lacking detail on how to achieve the desired results. When I have more time, I will try out a recipe or two, but this will not be a "go-to" book for me because of how overly complicated the dishes are and how many key details seem to be lacking.

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Kamis, 29 Desember 2011

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Getting Started with Microsoft System Center Operations Manager, by Kevin Greene

A beginner's guide to help you design, deploy and administer your System Center Operations Manager 2016 and 2012 R2 environments

About This Book
  • Discover how to monitor complex IT environments with System Center Operations Manager using tips, tricks and best practice recommendations from industry experts.
  • Learn how to create eye-catching dashboards and reports to help deliver a tangible return on investment back to your organization.
  • Optimize, troubleshoot and perform disaster recovery in Operations Manager using step by step examples based on real-world scenarios.
Who This Book Is For

The target audience for this book is the IT Pro or System Administrator who wants to deploy and use System Center Operations Manager but has no previous knowledge of the product.

As a ‘Getting Started’ book, our primary objective is to equip you with the knowledge you need to feel comfortable when working with common monitoring scenarios in OpsMgr. With this in mind, deep-diving into less-common OpsMgr features such as Audit Collection Services (ACS), Agentless Exception Monitoring (AEM) and Application Performance Monitoring (APM) has been intentionally omitted.

What You Will Learn
  • Install a new System Center 2016 Operations Manager Management Group
  • Design and provision custom views to relevant support teams.
  • Understand how to deploy agents
  • Work with management packs
  • Monitor network devices
  • Model your IT services with distributed applications
  • Create dashboards and custom visualizations
  • Tune, optimize, maintain and troubleshoot System Center Operations Manager
In Detail

Most modern IT environments comprise a heterogeneous mixture of servers, network devices, virtual hypervisors, storage solutions, cross-platform operating systems and applications. All this complexity brings a requirement to deliver a centralized monitoring and reporting solution that can help IT administrators quickly identify where the problems are and how best to resolve them.

Using System Center Operations Manager (OpsMgr), administrators get a full monitoring overview of the IT services they have responsibility for across the organization - along with some useful management capabilities to help them remediate any issues they've been alerted to.

This book begins with an introduction to OpsMgr and its core concepts and then walks you through designing and deploying the various roles. After a chapter on exploring the consoles, you will learn how to deploy agents, work with management packs, configure network monitoring and model your IT services using distributed applications. There’s a chapter dedicated to alert tuning and another that demonstrates how to visualize your IT using dashboards. The final chapters in the book discuss how to create alert subscriptions, manage reports, backup and recover OpsMgr, perform maintenance and troubleshoot common problems.

Style and approach

A beginner’s guide that focuses on providing the practical skills required to effectively deploy and administer OpsMgr with walkthrough examples and tips on all the key concepts.

  • Sales Rank: #170443 in eBooks
  • Published on: 2016-06-30
  • Released on: 2016-06-30
  • Format: Kindle eBook

About the Author
Kevin Greene
Kevin Greene is a Microsoft MVP in the Cloud and Datacenter Management space and has been working in the IT industry since 1999. He is employed as a Cloud Technologies Consultant at Ergo in Dublin, Ireland; in this role, he works with clients to deliver enterprise grade solutions using System Center, Windows Server, and Azure.On the Microsoft certification track since the nostalgic days of Windows NT 4.0, he holds qualifications that include MCSE, MCSA, MCITP, MCP, and MCTS. Kevin is an active participant in the System Center and Cloud OS community through his blog at kevingreeneitblog.blogspot.com and he can also be found hanging around Twitter as @kgreeneit.A regular speaker at local and international events, he has also co-authored a number of books including Mastering System Center 2012―Operations Manager (Sybex, 2012) and Mastering Windows Server 2012 R2 (Sybex, 2013).When he's not working on his laptop, he spends his free time with his family and supporting Manchester United. He also holds a second-degree black belt in freestyle kickboxing and although he is not as involved in the sport as he used to be, he's still an avid follower of the martial arts.

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Selasa, 27 Desember 2011

[P995.Ebook] PDF Ebook I Want More Pizza: Real World Money Skills For High School, College, And Beyond, by Steve Burkholder

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  • Sales Rank: #130361 in eBooks
  • Published on: 2015-08-05
  • Released on: 2015-08-05
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
A smart way to introduce Personal Finance to young adults!
By Lisa
I Want More Pizza is an informative, yet easy-to-read book that introduces and simplifies real-world personal finance to teens and young adults.

The book is compact and visually pleasing - NOT a cumbersome read - but it's PACKED with useful information. It's written in a friendly tone, as if the author is having an upbeat and casual conversation with the reader on topics such as; why you should begin saving sooner rather than later, understanding mental blocks, smart ways to save, investing options, determining risk, the dangers of debt, credit vs. debit cards, compound growth, paying for college, etc.

This book breaks down personal finance for teens and explains how "time is their biggest asset" regarding saving and investing in their future. The sooner we understand these options, the better equipped we are to make sound financial decisions.

There are a handful of review questions at the end of each chapter to help reinforce the concepts.

Overall, this is a very useful tool for young adults. I plan on buying more to give as graduation gifts.

0 of 0 people found the following review helpful.
Five Stars
By matthew Burm
Great money management tool for my teenager!!!

0 of 0 people found the following review helpful.
Great concepts for financial security
By dschroeder004
Great read for teens or young adults looking to build a base for financial literacy.
The book is a fast read written in an easy to understand format covering the basic concepts of several financial subjects.

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Minggu, 25 Desember 2011

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Foundations of Optimum Experimental Design (Mathematics and its Applications), by Andrej PAZMAN

Book by Pázman, Andrej

  • Sales Rank: #10955575 in Books
  • Brand: Brand: Springer
  • Published on: 1986-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .69" w x 6.14" l, 1.17 pounds
  • Binding: Hardcover
  • 228 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English (translation)

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0 of 0 people found the following review helpful.
Five Stars
By Norma
thanks

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Rabu, 21 Desember 2011

[E533.Ebook] Download PDF Counseling Skills for Teachers, by Jeffrey A. Kottler, Ellen Kottler

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Counseling Skills for Teachers, by Jeffrey A. Kottler, Ellen Kottler



Counseling Skills for Teachers, by Jeffrey A. Kottler, Ellen Kottler

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Counseling Skills for Teachers, by Jeffrey A. Kottler, Ellen Kottler

By necessity, today's teachers do much more than deliver instruction. In the classroom, on the playground, or even in the parking lot, teachers are often called upon to respond quickly and appropriately to students' social and emotional needs, drawing from instinct more than anything else.

In this second edition of the bestselling Counseling Skills for Teachers, Jeffrey and Ellen Kottler expertly guide preservice and inservice teachers to be effective helpers in the context of today's most common challenges, highlighting issues related to homelessness, grief and loss, and bullying and harassment.The book also discusses:

- Responding to a range of behaviors in formal and informal school settings
- Building a culture of tolerance and respect in the classroom
- Motivating disengaged students
- Communicating effectively with counseling professionals and parents

With an entirely new chapter on "Counseling Yourself," the book offers teachers surefire techniques for taking better care of themselves and the students in their schools.

  • Sales Rank: #1583697 in Books
  • Published on: 2015-06-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .60" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 160 pages

Review
“Relationship building is key to the successful mentoring and teaching of the youth of today. Teachers’ roles extend far beyond the dissemination of content and information to students. This book is an indispensable reference for both students in teacher education programs and experienced classroom teachers.” (David Capuzzi, Scholar in Residence 2006-05-19)

About the Author
Jeffrey A. Kottler: Jeffrey A. Kottler, PhD, one of the most prolific authors in the fields of psychology and education, is professor of counseling at California State University, Fullerton. He has authored more than a dozen texts for counselors and teachers that are used in universities around the world, as well as a dozen books each for practicing therapists and educators. He lives in Fullerton, CA.
Ellen Kottler: Ellen Kottler, Ed.S., has been a teacher for over thirty years in public and private schools, alternative schools, adult education programs, and universities. Ellen is the author or coauthor of several books for educators and lives in Fullerton, CA.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent Book! Invaluable information!
By FlutElla
I purchased this book for an Educational Psychology course at UNLV. This was well written and had great information for dealing with kids, and adults. This is a great tool for more than teachers and counselors, but essential for anyone that has ever, and will ever speak to another human being at any point in their life.

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Selasa, 20 Desember 2011

[N897.Ebook] Ebook Free Most Excellent: Face Painting (The Most Excellent Book of), by Margaret Lincoln

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Most Excellent: Face Painting (The Most Excellent Book of), by Margaret Lincoln

Designs for face painting for all occasions, decoration ideas, hints for perfecting make-up skills, and acting tips.

  • Sales Rank: #5419915 in Books
  • Brand: Brand: Copper Beech
  • Published on: 1997-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x 8.50" w x .25" l,
  • Binding: Paperback
  • 32 pages
Features
  • Used Book in Good Condition

From School Library Journal
Grade 3-6. Two eye-catching books about activities children enjoy. These slim volumes contain full-color photographs and creative ideas; both have short introductions, discussions of the basics, and 10 or so projects. Step-by-step instructions provide safety precautions, materials lists, and ideas for expanding the projects. The directions are clear; however, most children will require adult help to achieve a result close to the example. Dress Up features whimsical and clever costumes such as a vampire bat, a stinging jelly fish, a furry alien, and a beautiful butterfly. Minimal hand sewing is necessary, but the use of a sewing machine is not required. Most of the supplies are readily available. Featuring aliens, witches, and wild animal faces, the models in Face Painting are quite intricate and will require adult assistance. The supplies will necessitate a trip to the craft store. Different techniques are explained and there is a section on hand painting. Imaginative and colorful additions to arts and crafts sections.?Jane Claes, T. J. Lee Elementary School, Irving, TX
Copyright 1997 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
... two office family picnics and these books have been great to get ideas on how to paint the kids ...
By Midnightgranny
We have done face painting for two office family picnics and these books have been great to get ideas on how to paint the kids faces. Some of these are masterpieces and the kids love it. Young and old would come back for more. Almost as addictive as tattoos.

0 of 0 people found the following review helpful.
average
By sarah fowler
It was OK. For the price I cannot complain but the book really did not have very detailed step-by-step instructions as it claims there by not making it very beginner friendly

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Sabtu, 17 Desember 2011

[A595.Ebook] Download MIS (with MIS Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), by Hossein Bidgoli

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MIS (with MIS Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), by Hossein Bidgoli

Designed for today's students through the continuous feedback from students like you, MIS 6 delivers a visually appealing, succinct print component, tear-out review cards and the new 4LTR Press Online, the digital learning tool that includes an eBook and personalized study and assessment resources to accommodate your busy lifestyle. These include self quizzes, interactive flash cards, Study Bits, videos, games, and more - all at an affordable price and proven to enhance your learning experience and improve your grades. MIS Online allows easy exploration of the content anywhere - including on a smartphone. On the innovative Study Board, notes and Study Bits can be collected from throughout the product and students can use their own tags and filters to organize and personalize study for their goals and schedule. A "My Progress" function better helps them prepare for tests and quizzes. MIS 6 employs state-of-the-art coverage through numerous practical applications and offers emerging cases from the information systems field.

  • Sales Rank: #32975 in Books
  • Published on: 2015-09-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 8.25" w x .50" l, 1.84 pounds
  • Binding: Paperback
  • 342 pages

Review
"For a text that is entirely about complicated and sophisticated systems, it is very easy to understand for business people. The content is relevant and up-to-date and provides an insight into useful models than can be applied to any business. The many case examples are very effective at giving real-world examples of concepts. The supplemental CourseMate materials are also extremely helpful for studying the text to retain knowledge."

"Compared to many college textbooks this one has short chapters, down to earth reading material, and great real life examples. If you're looking to learn interactively the course mate material is very helpful as well and easy to navigate! This is also reasonably priced too!"

About the Author
Hossein Bidgoli, Ph.D., is professor of Management Information Systems at California State University. Dr. Bidgoli helped set up the first PC Lab in the United States and served as its first director. He is the author of 45 textbooks, 27 manuals and more than five dozen technical articles and papers on various aspects of computer applications, information systems and network security, e-commerce and decision support systems published and presented throughout the world. Dr. Bidgoli also serves as the editor-in-chief of THE HANDBOOK OF TECHNOLOGY MANAGEMENT, THE INTERNET ENCYCLOPEDIA, THE HANDBOOK OF INFORMATION SECURITY, THE HANDBOOK OF COMPUTER NETWORKS, and THE ENCYCLOPEDIA OF INFORMATION SYSTEMS. THE ENCYCLOPEDIA OF INFORMATION SYSTEMS was a recipient of one of the Library Journal's Best Reference Sources for 2002. THE INTERNET ENCYCLOPEDIA was a recipient of one of the PSP Awards (Professional and Scholarly Publishing), 2004, by Association of American Publishers.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A timely new edition for an excellent textbook!
By Eddie
It has been less than 6 years since Professor Bidgoli released his first edition on Management Information Systems – MIS textbook and we already have a sixth revision of his wonderful textbook as Professor Bidgoli succeeded to keep it both current and engaging.
The new edition of MIS6 is an impressive combination of print and online material, which provides a complete narrative from the printed text with additional interactive media and unique functionality of StudyBits™.
These new StudyBits of the interactive part of this textbook were created by Professor Bidgoli and his team based on feedback and examination of students’ challenges and workflows. Available on almost any device StudyBits functionality
enables students of different generations and backgrounds to study more effectively with more personalized training programs.
So what is new in MIS6?

• All IS statistics, hardware, software, and applications have been updated
• All cases and information boxes have been updated with the up to date product references
• Over a dozen new Web sites and apps have been added!
• Over a dozen new topics have been added: i.e.
o Current trend in computing
o Big data privacy risks
o Mobile analytics
o Mobile marketing
o Social commerce
– to mentions just a few main topics
• Six brand new "Reviews and Discussions" have replaced the old set
• Six brand new "Are You Ready to Move On?" have replaced the old set
• All projects have been revised to reflect the new topics
• Seventeen new information boxes have been added to or replaced some of the previous information boxes
• Five new end-of-chapter cases have replaced the old ones
• YouTube channel has been updated with new videos

And to continue the trend of addressing readers’ comments and suggestions the textbook starts with an invitation for readers’ feedback inviting to follow on
Facebook, 4LTR-Press-for-MIS or Twitter,4LTRPress_MIS

Chapter 1 – “Information Systems: An Overview” includes a new box: “
Smartphones everywhere and for everything” with an expended “Outlook for the Future” topic.

Chapter 2 – “Computers: The Machines Behind Computing” has a new box “A Popular Application ff Cloud Storage: Keeping Photos Online” and a new case study “iPads: New Productivity Tools for Service Workers”

Chapter 3 – “Database Systems, Data Warehouses, and Data Marts” has a new box “Graph Databases Move Relational Databases One Step Forward” and new topics on “Mobile analytics” “Prescriptive analytics” and “Big Data Privacy Risks”

Chapter 4 – “Personal, Legal, Ethical, and Organizational Issues of Information Systems” has a new box “Facebook Experiments: Marketing Tools or Unethical Behavior?”

Chapter 5 – “Protecting Information Resources” had a new case study “Data Breach at Home Depot”

Chapter 6 – “Data Communications: Delivering Information Anywhere and Anytime” has a new box: “Google Investment in Satellites Technologies”

Chapter 7 – “The Internet, Intranets, and Extranets” has a new topic: “Business Applications of Social Media”

Chapter 8 - “E-Commerce” has new boxes “Showrooming and Webrooming”, “The Home Depot Gets Into E-Commerce”, “Mobile Commerce in Action: The Fast Food Restaurants”, “Mobile Marketing at Starbucks” as well as new topics on “Mobile Marketing”, “E-commerce and Beyond: Social Commerce” and “Apple Pay”

Chapter 9 – “Global Information Systems” has a new box “Globalization in Action: Alibaba” and updated data in Table “Top offshore locations for outsourcing in 2012”

Chapter 10 – “Building Successful Information Systems” has updated “Top 10 IT Outsourcing Destinations in 2014”

Chapter 11 – “Enterprise Systems” has a new case study “CRM at Chipotle”

Chapter 12 – “Management Support Systems” has a new case study “GPS technology and Analytics Combat Crimes”

Chapter 13 – “Intelligent Information Systems” has a new box “NLP Applications in Healthcare Industry”

Chapter 14 – “Emerging Trends, Technologies, and Applications” has new boxes “Face Recognition in Action” and “Cloud Computing in Support of Small Businesses” as well as expanded topic “infrastructure as a service (IaaS) and platform as a service (PaaS)”

So who is the intended audience for this textbook? Similarly to the earlier editions of Professor Bidgoli’s textbook its fifth edition MIS5 is a priceless teaching tool for any school of business, science or engineering. It will encourage students to relate the theoretical aspects of different subjects in information systems to real life implementations of these topics. And vice-versa the students should be able to relay their personal digital revolution experiences with different disciplines of MIS.

And because of the way this textbook is written with a variety of very cool and engaging auxiliary tools and online references, this textbook can be used as a reference guide for popularization and demystification of MIS in any modern business or even for home use.

Congratulations to Professor Bidgoli again for the 6th on this excellent achievement for advancement and demystification of MIS!

0 of 0 people found the following review helpful.
This is one of the best textbooks that I've used
By Lance
This is one of the best textbooks that I've used. The author not only shows an incredible knowledge of the subject but also shows an understanding of students and their preferences. Most students don't like their textbooks for different reasons but usually its because they're hard to understand because of a lack of explanations and because the assigned reading chapters are overwhelmingly long. But this book provides great explanations with examples throughout as well as chapters that are short, sweet, and to the point. The book is very well organized and put together and the online support proved extremely helpful.
I would absolutely recommend this text. I am very pleased with this book and what I have learned from it.

0 of 0 people found the following review helpful.
Great book, even better online features.
By Joe
This textbook is the best I have seen for MIS. Chapters are well written so that minimal reading is required to learn a great amount of information. Definitions are explained clearly and completely, and can be understood by anyone remotely familiar with technology.

Questions at the end of chapters combined with online practice questions are extremely useful study tools that enabled good grades in my course. Making flashcards and studying specific topics was easy with the online study bits feature.

With the well explained book and fantastic online features, I would definitely recommend this book to anyone learning MIS.

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MIS (with MIS Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), by Hossein Bidgoli PDF
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Kamis, 15 Desember 2011

[M446.Ebook] Fee Download Age of Propaganda: The Everyday Use and Abuse of Persuasion, by Anthony Pratkanis, Elliot Aronson

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Age of Propaganda: The Everyday Use and Abuse of Persuasion, by Anthony Pratkanis, Elliot Aronson

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

  • Sales Rank: #35061 in Books
  • Brand: Brand: Holt Paperbacks
  • Published on: 2001-03-14
  • Released on: 2001-03-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .79" w x 6.15" l, .90 pounds
  • Binding: Paperback
  • 432 pages
Features
  • Used Book in Good Condition

Amazon.com Review
Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation.

From Library Journal
Psychologists Pratkanis and Aronson present a thorough overview of how individuals and the mass media manipulate us using devious persuasive techniques. In order to understand how and why we are persuaded, the authors analyze the various tactics people use to get us to comply; point out ways we might deal sensibly and effectively with propaganda; and examine persuasion in a context of argument and debate. The authors' quarrel with persuasive communication today is that, rather than using logical argument, it uses emotional symbols to manipulate us. Advertisers, for example, use short, catchy, visually oriented messages to get us to buy things we might not need. Pratkanis and Aronson skillfully summarize research findings from the field of social psychology to illustrate their points. While a large portion of the book is devoted to advertising techniques, the authors also examine media coverage of the Gulf War, cult leaders, and political elections. Highly recommended for public and academic libraries.
- Gary D. Barber, SUNY at Fre donia Lib.
Copyright 1991 Reed Business Information, Inc.

From Scientific American
In one brilliant tour-de-force, Pratkanis and Aronson give us...a comprehensive text of what we really need to know about the most pervasive cultural phenomena of our time.

Most helpful customer reviews

78 of 85 people found the following review helpful.
Instructive and entertaining
By Alexei Proussakov
Peoples' data-processing capabilities are limited. In the information-dense world people are unable to critically review all the information they receive. In order to be adequate to the situation, they resort to so-called heuristics, simple cues or rules for solving the problem. Heuristics are based on peoples' previous experience in similar situations. Although relying on heuristics is sometimes a useful way of dealing with the onslaught of the decision-rich environment, basing our decisions primarily on heuristics can present some problems. First, heuristic cues that we possess may be false. Furthermore, a rule may be appropriate in certain situations but be misapplied in others. Another serious problem is that heuristics can be easily faked and manipulated. Knowledge of heuristics enables propagandists to control peoples' course of action.
The authors did a research of propaganda techniques and set four stratagems of persuasion:
1. You create favorable climate for the massage (called pre-persuasion). You subtly outline what picture has to be drawn in the end. Here you decide what way thoughts and perceptions of the audience will be shaped and channeled. Having established right basis for further discourse you secure the results you seek. At this stage you should identify some statements as axioms, i.e. `what everyone takes for granted' and `what everyone knows'. You attribute labels (positive or negative) to objects of further discussion, put black-or-white colors in non-disputable way. You use generalities to depict the situation - they are usually so ambiguous that you may change their meanings in the future. You use rumors and gossips.
2. You create a `source credibility', i.e. establish a favorable image in the eyes of the audience. The message must come from `experts' or `unbiased' and, of course, personally attractive communicators. Try to switch on the self-persuasion mechanism of the audience.
3. You create a message that focuses the target's attention and thoughts on exactly what you want them to think about. Research has identified at least five conditions that are likely lead to heuristics. Heuristics are most likely to be used when people do not have time to think carefully about the issue, when they are so overloaded with information that it becomes impossible to process it fully, or when they believe that the issues at stake are not very important. Heuristics are also used when people have little other knowledge or information on which to base a decision and when a given heuristics comes quickly to mind as they are confronted with a problem.
4. You create an emotion of the target that will help you channel thoughts of audience in right direction. Fear appeals are most effective when they raise high levels of fear and suggest a doable and effective responses (the authors also explain why sometimes fear does not work). Guilt: once we are filled with guilt, our thoughts and behavior are directed towards ridding ourselves of this feeling that's where propagandists take advantage of us. Feeling of obligation and indebtedness: large initial request and immediate concession by the requester invokes the norm of reciprocity -we concede. Feeling of commitment based on our desire to be self-consistent. For example, to `soften up' the target you make him involved in a much smaller aspect of the action. This serves to commit the individual to `the case'. Once people are thus committed, the likelihood of their complying with the larger request increases. Another way is to show uniqueness of the offer (scarcity sells). Use the `minimum group paradigm': You are on my side (never mind that I created the terms); now act like it and do what we say. Etc.
The book can be used by target audience to learn persuasion techniques and withstand or organize propaganda tricks. The book is entertaining, rich in vivid examples, and ... has everything to be a success in conveying authors' ideas. Instructive. Great read overall.

42 of 46 people found the following review helpful.
Age of Propaganda: The Everyday Use and Abuse of Persuasion
By wittig1939@home.com
This is an excellent book which explains how the media, demagogues, politicains and marketers are able to gain compliance from their various publics. The use of lab studies and real world examples bring both theory and practice together. I have used this book for a class in propaganda since its first edition, and without fail students rave about the book in their course evaluations. It is a well-written book devoid of educationalese. This is an important book that provides the reader with genuine insight into a world of total propaganda and how as "cognitive misers" we allow ourselves to be manipulated.

39 of 43 people found the following review helpful.
The authors educate the reader .
By A Customer
If you want advice on how to be an effective and honest communicator, Anthony Pratkanis and Elliot Aronson have written an entire book about it, Age of Propaganda: the everyday use and abuse of persuasion (265 pages. W.H. Freeman and Company). Pratkanis and Aronson give their own accounts of how propaganda impacted their childhood. Aronson recalls how he felt about the "evil Germans" and "sneaky Japanese" while growing up in the 1940s. Pratkanis lost his naïveté when the Watergate scandal broke. He would later come to the realization that all politicians lie and cheat. The two authors attempt to educate the reader regarding propaganda and persuasion. Their goal is have the reader able to identify devices used, what makes them effective, and how to counteract their effectiveness without becoming a pessimist. All the chapters were enlightening; some stood out more than others and were able to give good "heads up" advice. The authors give the reader the inside track on how advertisers promote their products, a "buyer beware" sort of infomercial. Companies use words such as new, quick, easy, improved, now, suddenly, amazing, and introducing to sell their products. The authors further expose merchants by explaining how they make certain brands more accessible than others by placing them at eye level. Additionally, the consumer is informed that ads using animals, babies, or sex sell the product more successfully than advertisers that use cartoons or historical figures. The buyer is also cautioned on how merchants place products at the end of a supermarket aisle or near the checkout aisle; this strategy catches the consumer's eye and lures them into the "I gotta have it, can't live without it" frame of mind. The authors introduce the reader to a sociologist named David Phillips; the sociologist has made predictions which have been startlingly accurate. For one of his predictions, he had gathered information regarding deaths, which occurred after heavyweight championships. His research uncovered this information: homicide rates rose significantly after 3 to 4 days following a fight. He was also able to conclude that the victims were similar to the fighter beaten in the bout. For example, if a white male was beaten, then murders of young white males increased. The same was true if it was a black opponent. Many people believe the media plays a role in the actions of some people, but no thought is given to how a boxing match could have such an impact on the homicide rate. This study is eerie, yet fascinating. Pratkanis and Aronson inform the reader that instilling fear is often the way we are persuaded to act on an idea. Life insurance agents use fear in order that we purchase policies to "protect our loved ones." Doctors use fear to insure that we take out medication. Even dentists show graphic pictures of rotting teeth so that we will floss and brush daily. The book was informative and enlightening. It makes one stop and think about how society is constantly being persuaded to think and act the way we do, in a conformist mode. The authors accomplish their goal by enabling the reader to identify devices used and either "go with the flow" or "not be taken for a ride."

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Minggu, 11 Desember 2011

[H586.Ebook] Download Ebook Animal Gospel, by Andrew Linzey

Download Ebook Animal Gospel, by Andrew Linzey

Collect guide Animal Gospel, By Andrew Linzey begin with currently. But the new way is by accumulating the soft data of guide Animal Gospel, By Andrew Linzey Taking the soft data can be conserved or kept in computer system or in your laptop computer. So, it can be greater than a book Animal Gospel, By Andrew Linzey that you have. The simplest means to reveal is that you could likewise conserve the soft documents of Animal Gospel, By Andrew Linzey in your ideal as well as available gadget. This condition will certainly suppose you too often check out Animal Gospel, By Andrew Linzey in the leisures more than chatting or gossiping. It will certainly not make you have bad habit, yet it will lead you to have better habit to check out book Animal Gospel, By Andrew Linzey.

Animal Gospel, by Andrew Linzey

Animal Gospel, by Andrew Linzey



Animal Gospel, by Andrew Linzey

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Animal Gospel, by Andrew Linzey

Our treatment of animals is a gospel issue, Andrew Linzey contends, because those individuals and institutions that could have become the voice of God's most vulnerable creatures have instead justified cruelty and oppression. He offers an inspiring personal account of the gospel truths that have sustained his commitment to the cause of animals for more than twenty-five years.

  • Sales Rank: #1020137 in Books
  • Published on: 1999-10-01
  • Released on: 1999-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .41" w x 5.98" l, .60 pounds
  • Binding: Paperback
  • 180 pages
Features
  • ISBN13: 9780664221935
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Library Journal
The latest work of Christian scholar Linzey is his most impassioned and trenchant to date. Here, he contends and urgently argues that the necessity of Christ-like ministry does not and should not exclude animals ("the brute creation")-instead, it ought to speak especially to them. Who is more deserving of God's mercy, and ours, than the mute and the suffering? Linzey moves easily between Scriptural precept and contemporary example in this moving and heartfelt volume, one of the most interesting works of theology to appear in years. Highly recommended.
Copyright 2000 Reed Business Information, Inc.

About the Author
Andrew Linzey is an Anglican priest, a theologian, a writer, and is internationally known as an authority on Christianity and animals. He is a member of the Faculty of Theology at the University of Oxford, and holds the world's first academic post in Ethics, Theology and Animal Welfare--the Bede Jarret Senior Research Fellowship at Blackfriars Hall, University of Oxford. He is currently Honorary Professor at the University of Birmingham in England and Special Professor at Saint Xavier University in Chicago. He has written numerous articles and authored many books on animal theology and ethics.

Most helpful customer reviews

85 of 88 people found the following review helpful.
A Gospel for All Creatures
By Stephen H. Webb
Andrew Linzey is often called the chaplain of the animal rights movement, but that is hardly fair. The title, "chaplain," suggests someone who gives a bit of moral advice or adds some solemnity to a public occasion. Linzey does much more than that. For many years, he has been developing one of the most creative and constructive Christian theological projects. He is a systematic thinker in the sense that he examines and transforms every aspect of Christian doctrine from the perspective of compassion for animals. Yet he also is faithful and consistent in his appropriation of the Christian tradition. Indeed, he manages to recover aspects of Christianity of which even the most faithful are frequently unaware. I have often taught Linzey's earlier book, Animal Theology, in a college course, and that book is pitched at a slightly higher level than this one. But this book, Animal Gospel, is his most passionate and engaging work yet. If you are interested in what Christian theologians say about the animal rights movement, this is the one book to get. Linzey blends the theoretical and the practical in a comprehensive vision of what it means to be a Christian, not just what it means to be an animal rights activist. If you read this book, your views of Christianity will be changed as much as your views of animals. My only problem with Linzey is that sometimes he is too quick to use the language and assumptions of the animal rights movement, but the more I read of him, the more I realize that he uses the rhetoric of rights as a strategy to best implement the compassionate ideal of Christian faith. There is a growing movement among theologians to talk not just about the environment or nature but also about our specific obligations to animals, and we owe this movement to Linzey's pioneering work.

32 of 33 people found the following review helpful.
A Call for Christian Compassion
By A Customer
Once again, Dr. Andrew Linzey has delivered a wonderful and inspiring appeal for Christians and peoples of every faith to embrace the highest virtue - EMPATHY. He proclaims that a heightened sense of empathy brings us closer to God and permits us to live in harmony with one another and all of creation. A commitment to jump off our "human" pedestal and experience the wonders and beauty of God's creation in a humble and respectful manner is the true essence of Spirituality. "Animal Gospel" is a truly enlightening exposition.

18 of 19 people found the following review helpful.
An Intelligent, Reasoned Work of Compassion
By Susan Pigott
Andrew Linzey provides a thought-provoking, erudite argument for why Christians ought to be concerned about animals. He does not resort to ill-founded arguments or emotionally manipulative pleas. Rather, he outlines in logical fashion the issues at hand: Animals are one of God's concerns; because God cares for animals so should those who claim to be God's people.

The first part of the book makes the case for animal rights--but Linzey carefully defines what he means by animal rights. Animals have rights because they were created by God and have intrinsic value as a result. Linzey does not put animals above humans or even discuss them in terms of "equal rights." Instead he asserts that while humans are given dominion over all creation, dominion is defined as service, protection and compassion. In other words, dominion is not unrestrained power and the right of superiority, it is the responsibility to love the world as God loves--via service. He does not minimize humanity, but demands that our humanocentric belief that God is only concerned about humans is simply wrong.

Linzey challenges the church to rise up to her responsibility. In several chapters, he outlines how irresponsibly the church has acted in regard to the environment and animals--both in theology and praxis. Yet, in other chapters he describes signs of hope-moments when Christians have stood up for ethical treatment of animals.

Linzey has spent years of his career developing his arguments. This book represents a collection of his best work (several chapters were previously published in other formats). The work is copiously footnoted and rigorously researched. For anyone who wishes to explore the issue animal rights from a Christian perspective, this is an excellent place to start.

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